DESIGN : a way to stimulate small businesses

This is a study I realised to explain the role of DESIGN to stimulate small businesses.

In 30 years, the international business market has changed a lot ! After many years of concentration, nowadays small businesses play an important role. Their flexibility and proximity can explain this phenomenon. But small businesses, especially in France, suffer from the entrepreneur reluctance to use design resources. We have to look at our Anglo-Saxon neighbours to insert design into a total approach, whatever the size of the firm.
The aim of this study is to prove that the design is an asset for a firm. It is a financial investment for better incomes, for a growth on a financial market and for a better corporate image.

Discover the complete study in english HERE. !

Découvrez l’étude complète en français ICI. !