Last Sunday I was in Paris and I visited the exhibition « objet(s) » du numérique (digital objects) at Le Lieu du Design.

I have seen many interesting projects and especially one : GOBI ! Why have I been so interested in this project ? Because it speaks about WATER and since my project LifeDrop, I am interested about this issue.

GOBI is a new way to drink outside. Created in 2010 by Gobilab with the designer Cédric Ragot, GOBI answers to the question : how to reduce water consumption waste ? 2 billion plastic cups and around 7 kilos of plastic bottles are thrown out per person every year ! What a waste!

Gobi is a portable and reusable water bottle associated with a mapping of water points available on the Internet and mobilephones (Iphone, Androïd, Windows Phone).  The user can easily fill his bottle !!! I think there is here a real innovation !

The main characteristics of GOBI :

- it is transparent because the user wants to see his water to be sure of its cleaness.

- it is lightweight, less than 100 grams.

- it has a simple bottleneck.

- it can be customized.

- it has a small cove.

- it is in Tritan, a material without Bisphenol A (BPA).

- it can be used during many years.

- it is made in France.

For more information about GOBI :

http://www.gobilab.com/ (only in French)

http://www.mygreenlifestyle.fr

Le Lieu Du Design, 74 rue du Faubourg Saint Antoine, 75012 PARIS, until the 23rd of July !

In 30 years, the international business market has changed a lot ! After many years of concentration, nowadays small businesses play an important role. Their flexibility and proximity can explain this phenomenon. But small businesses, especially in France, suffer from the entrepreneur reluctance to use design resources. We have to look at our Anglo-Saxon neighbours to insert design into a total approach, whatever the size of the firm.
The aim of this study is to prove that the design is an asset for a firm. It is a financial investment for better incomes, for a growth on a financial market and for a better corporate image.

Discover the complete study in english HERE. !

Découvrez l’étude complète en français ICI. !